About

20 years building things that matter at scale

I'm Kymme, a senior technical consultant specialising in React, Next.js, and TypeScript. I help organisations build, fix, and scale web applications through end-to-end ownership and delivery leadership.

Kymme Hayley, Senior Technical Consultant

The approach

I started building for the web in 2005 and I've spent the past two decades doing it at scale, at companies where slow means lost revenue, where mistakes affect millions of users, and where engineering quality directly influences business outcomes.

My focus is on performance and building strong foundations that help teams move faster while keeping systems reliable and maintainable. I've led work across design systems, shared component platforms, and large-scale frontend standards in both greenfield and mature environments.

I'm pragmatic and collaborative. I'm comfortable guiding technical decisions and mentoring engineers, but I also get hands-on. I use AI-assisted development, including Claude Code, to accelerate delivery while maintaining production-grade engineering quality.

Amplify Digital is the consultancy model: I own the problem end-to-end, bring in the right specialists when the work demands it, and deliver outcomes, not hours.

Kymme Hayley at work

Differentiators

End-to-end ownership

I don't just do the frontend layer and hand back the problem. I own the engagement, find the problem wherever it lives, and lead the solution.

Revenue-critical scale

Ticketmaster Global Checkout. M&S eCommerce. Just Eat Payments. I've optimised applications where performance directly equals revenue.

AI-augmented delivery

Using Claude Code in production at Ticketmaster, building reusable skills and MCP integrations. Hands-on production experience, not theoretical knowledge.

Consultant model

Direction and outcomes, not hours. I position as a strategic partner, bringing in backend, design, or infrastructure specialists when the work demands it.

Technical expertise

Frontend

  • React
  • Next.js
  • TypeScript
  • GraphQL
  • Tailwind CSS

Architecture

  • App Router
  • SSR/SSG/ISR
  • Micro-frontends
  • Design Systems
  • Config-driven UI

Performance

  • Core Web Vitals
  • Bundle Optimisation
  • Rendering Strategy
  • Caching
  • Load Testing

AI & Tooling

  • Claude Code
  • MCP Integrations
  • Agentic Workflows
  • AI Feature Development
  • AI Quality Assurance

Delivery

  • Greenfield Architecture
  • Technical Direction
  • Team Mentoring
  • Engineering Standards
  • Handover Documentation

Career timeline

Ticketmaster

Leading key frontend initiatives within Ticketmaster's Global Checkout. Driving architectural decisions, contributing to API design, and delivering scalable, resilient solutions used by millions worldwide. Using Claude Code to accelerate delivery, building reusable skills and MCP integrations for debugging and optimisation.

Health Data Research UK (HDR UK)

Led frontend development for a greenfield Next.js/TypeScript platform. Established scalable architecture, engineering standards, and reusable foundations from scratch. Built config-driven systems for dynamic forms, delivered strict TypeScript standards, Storybook, and mentored engineers across the team.

Ensono

Delivered frontend consultancy for a large-scale housing platform for a London Borough Council. Built React/TypeScript micro-frontends within a modular, scalable architecture.

AND Digital

Order Management platform for a major online fashion retailer. Built advanced React/TypeScript form workflows, enabled bulk order processing, and supported backend data flow migration.

Just Eat

Lead Frontend Developer within the Payments team. Integrated a new payment provider into Just Eat's business-critical checkout. Improved automated test coverage on the Payments page to over 90%.

Connected World Services

Greenfield project implementing software for complex customer journeys across multiple channels. Part of the Carphone Warehouse Group.

Marks & Spencer

Led optimisation of the M&S eCommerce platform across desktop, tablet, and mobile. Delivered the AngularJS checkout journey with a strong focus on performance, conversion, and user experience. Line management and mentoring of junior engineers.

NatWest, Gamesys, Price Forbes, AppyWay, Camelot, Rated People

20 years of experience across financial services, gaming, insurance, public sector, and SaaS. Built the breadth of domain knowledge that underpins Amplify Digital's cross-sector advisory capability.

"
Kymme's dedication and professionalism when placed within a company is astounding. Not only does she come with capabilities and logical thinking which are second to very few in my experience, but she's also not shy to vocalise opinions — which truly helps avoid pitfalls early on. The biggest impact for us was Kymme's immediate bigger picture view of designs she wanted to put in place to ease future development, with an aim to be purely feature driven.
Loki Sinclair

Loki Sinclair

Head of Development, HDR UK

Work with me

Book a free 30-minute discovery call. Tell me about your problem and I'll tell you honestly whether and how I can help.